On January 25, 2018, Wu Yifan, an actor, singer and music producer, will serve as the “NFL 52nd Super Bowl Promotion Ambassador” to visit the scene to cheer and participate in Tencent Sports on January 25, 2018.
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By NFL NFL and Tencent Sports, exclusive report. In addition, he will sing on the stage of Super Bowl LIVE, the official Super Bowl LIVE event on the day before the competition, becoming the first Chinese star to perform in Super Bowl LIVE. At the appointed time, Tencent Sports will support and track the coverage of Wu Yifan’s Super Bowl. It will present the wonderful “Olive Difference – Extraordinary Trip” to fans like NFL and Wu Yifan.
The 52nd Super Bowl will be held in Minnesota at 7:30 am Beijing time on February 5, when Tencent Sports will broadcast live. Super Bowl, NFL championship finals for the year, because of its magnificent game scene, full of tactics and confrontation of the exciting show, burst midfield show and full of creative advertising feast honored as the world’s sports and entertainment crown jewel . In 2017, the 51st Super Bowl average audience reached as high as 111.3 million, far exceeding the major sports league finals, the Olympic Games opening and closing ceremonies and Grammy, Academy Awards ceremony. According to Forbes data, the NFL Super Bowl brand value reached as high as 663 million US dollars, more than the summertime Olympic Games and World Cup.
Debut in the past six years, Wu Yifan by virtue of the active performance in music, film, variety, fashion and other fields to gain widespread recognition and high popularity, is considered to be the most commercial value and fans of the Cenozoic one of the artists. He has always appeared as a performer, singer and other identities in front of the public, through his own efforts to balance the development in many fields Wu Yifan This insatiable dream of perseverance and tough character, but also to help achieve the core of today’s achievements.
“Wu Yi Fan is a very talented and talented artist who will be the perfect voice for our fast-growing fan base.” NFL is also very willing to try to provide artists such an international exchange platform. “NFL China General Manager Richard Yang (Richard Young ) Said: “As fans continue to seek new high-quality sports and entertainment experiences, the NFL will continue to grow at a rapid rate in China. The combination of Wu Yifan’s participation and Tencent Sports’s online broadcasting will surely give the Chinese audience an extraordinary performance Super Bowl. ”
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For this cooperation, Wu Yifan said: “It is a great honor to serve as ambassador for the 52nd Super Bowl. NFL football is a man who feels cool. I used to feel the widespread love of the NFL in my teenage years. I was very much looking forward to seeing the peak duel representing the highest level in the world this time, and I hope more people can join me in watching this sports and entertainment feast to understand this fascinating sport. ”
As the most successful sports federation in business operations, NFL rugby has a global reach. According to the latest statistics, the number of people interested in the NFL in China increased from 1.6 million to 25 million from 2010, an increase of 15 times.
After ten years of intensive work, NFL rugby popularity in China is now showing explosive growth, its high-quality brand image, unique sports charm and great potential for development has also been recognized by all sectors of society. Following the exclusive cooperation agreement reached with Tencent in August last year, 1.5 million viewers watched the live NFL events on the Tencent platform weekly with more than 10 million weekly video plays. Today, NFL invites Wu Yifan to serve as the 52nd Super Bowl Promotion Ambassador, undoubtedly demonstrating his firm determination to further expand its influence in China and strengthen his emotional ties with young people. At the same time, Tencent Sports attention and support for the NFL project, as well as long-term and good cooperation with artists also contributed to the heavy cooperation has played a very positive role.
In the formidable and the 2017-18 season, NFL teams fierce competition. The New England Patriots and the Philadelphia Eagles defeated their opponents to the Super Bowl in the January 22 United Confederations finals. What the team eventually won the title, the 52nd Super Bowl will be devoted what classic moments? February 5, Wu also invited you to witness in Tencent Sports!